Whats in the box?
Behind the scenes of setting up a CRM surprise offer email campaign for moo.com.
What's in the box?
 
CRM surprise offer email campaign for moo.com
Behind the scenes of setting up the 'whats in the box' email. The image used various MOO printed products held up with fishing wire and masking tape. Designs were added onto the blank products in post production.
photography / retouching - rob wilson
art direction / design - anna ebubedike and hannah myatt
Hannah testing out some props for the box popping open.
Retouched box with designs added to the blank printed products.
Retouched website image for the email to click through to.
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