flatpack film festival 10

The 2016 edition of Flatpack Film Festival is the ten year anniversary. To mark this occasion they wanted to do something a bit different, but not straying away from the established graphic identity of the inverted F. Art Direction - Justin Hallström & Hannah Myatt Photography - Rob Wilson

Flatpack Film Festival 10
 
Branding & Graphic Design - Justin Hallström
Art DirectionJustin Hallström & Hannah Myatt
The 2016 edition of Flatpack Film Festival is the ten year anniversary. To mark this occasion they wanted to do something a bit different, but not straying away from the established graphic identity of the inverted F.
 
The visual identity plays on the name with it being a flat, but also a three dimensional visual. Breaking apart the inverted F and placing the panels on different levels gives it a depth and also lets it move into more deconstructed layouts. This flat approach to 3D gives the identity a new dimension that clearly relates back to the graphic identity established over previous years. A range of different layouts was then photographed to give the identity depth and flexibility.
Flatpack Film Festival 10th Anniversary Branding
The visual was used to advertise the festival through printed programmes, posters and leaflets, while a more graphic version was used for the volunteer t-shirts.
Flatpack Film Festival Catalogue
Flatpack Film Festival t-shirt and tote bag
Behind the scenes
Justin & Hannah behind the scenes
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