The 2016 edition of Flatpack Film Festival is the ten year anniversary. To mark this occasion they wanted to do something a bit different, but not straying away from the established graphic identity of the inverted F.
The visual identity plays on the name with it being a flat, but also a three dimensional visual. Breaking apart the inverted F and placing the panels on different levels gives it a depth and also lets it move into more deconstructed layouts. This flat approach to 3D gives the identity a new dimension that clearly relates back to the graphic identity established over previous years. A range of different layouts was then photographed to give the identity depth and flexibility.
The visual was used to advertise the festival through printed programmes, posters and leaflets, while a more graphic version was used for the volunteer t-shirts.